Make sure your intended market is broad enough to sustain the business. Many new business owners mistakenly offer a product or service that only a select few want, without specifically targeting that market. Especially with a side business, it helps to have a broad audience. But even if your market is niche, make sure it’s large enough to sustain your business. Remember, your marketing efforts may be limited and you’ll need to reach more people with less effort.

For example, you can promote yourself as someone who is available when others usually aren’t – after regular business hours and on weekends. Get your clients used to your schedule by listing your hours on your business cards, stationary, website, and voice mail. If they know in advance not to expect a return call until after five, they won’t be irritated when it happens.
I’ve had other acquaintances buy the rights to unpopular songs or jingles and collect on royalties, others who buy Youtube channels or Instagram accounts, and still others who buy Amazon businesses. The list of existing assets you can buy are practically endless, and if you have one or two ideas for improving an asset, you could have a winner on your hands.
That's why I'm a huge advocate of always starting a side business while working full-time, so that you can test your way into your new product or service, get feedback, validate the business idea, and start generating income before you quit your job. If you can master the art of scaling a side business idea while keeping your day job, you'll have no trouble succeeding once you're fully self-employed.
The best and worst thing about side hustling is you can literally make money doing anything. It’s the best because you can find and make money doing something you love, and it’s the worst, because most people think there are no rules to side hustling, so they end up making some money on the side, but not as much as they could be making and end up wasting time doing it.
It sounds too good to be true—getting paid to represent your favorite brands at events across the nation. But, if you have a friendly and outgoing personality (a growing social media following helps too), you can forge a potentially paid relationship as a brand ambassador with companies who want to reach other people within your community with this  side business idea. As a Brand Ambassador, you do anything from demoing the latest technology, to passing out free swag at music festivals, to going on nationwide tours, to pumping people up as a mascot, and more. Depending upon the gig, you can expect to earn anywhere from $18-$100/hr. You can get started as early as this weekend by joining the Brand Ambassador Facebook group for your nearest major city (e.g. join the "Brand Ambassadors of Seattle" group if you live in/near Seattle). Once you've been approved to the group, you'll get access to daily job postings from big brands and agencies with opportunities in your area. All you need to do is submit your resume and headshot to apply. For a step-by-step guide on how to get hired for the best gigs and the highest pay rates, I recommend checking out The Brand Ambassador Blueprint.
Ideally, individuals with photography experience and an eye for architectural detail will be the best fits. Contacts in the real estate industry are an added bonus. It is also beneficial for the person to enjoy working outside or away from an office setting. Being in the field requires reliable transportation and an ability to transport gear, sometimes on foot for extended amounts of time, as well.
What Employees Say: “VIPKID pays between $14-22 an hour, plus more in incentives some months. Most kids are fun and well behaved. You create your own schedule and work as little or much as you want. The materials are already provided, you just have to review them beforehand and plan out how you want to teach the materials and which props you want to use.” —Current ESL Teacher
This step is more for someone who does online writing/blogging as their side business. For bloggers, a content calendar is a godsend and is something you should be doing every month (in my opinion.) If you run a small business or online store, calendars can help you complete priority tasks, keep up with email marketing and social promotions. Even if you don't blog, you need to have some type of calendar for all of the marketing activity you're doing to, well, market your business.
So, I put together a free master course for you to take that spreads out all of the work involved in starting a blog, into a series of action-packed lessons. My free course breaks the entire process of starting a blog down into an incredibly simple 7-day process for going from 0 to publishing (and promoting) your first blog post in just 1 week. I can't recommend it enough.
From personal experience as a freelance content marketer, I can vouch for the profitability in this industry. I grew my side hustle into a $160,000/yr business before quitting my day job to pursue this business idea full-time; all you need is the right skills and experience to back it up. With startups, established brands, and even notable influencers needing to build credibility and grow their brands, professionals who can serve up compelling content enjoy a huge demand for their services. And, since brands will always need high quality content to bring in new customers, your skills will always remain an asset to invest in—especially since the nature of creating a content marketing strategy is an ever-evolving one. Start by tapping into your existing network with this business idea and begin tracking down local small business owners who could benefit from your marketing tactics, do a bang up job, ask for referrals and grow from there to the point where you're doing blogger outreach and spreading out to a wider market.
I’ve had other acquaintances buy the rights to unpopular songs or jingles and collect on royalties, others who buy Youtube channels or Instagram accounts, and still others who buy Amazon businesses. The list of existing assets you can buy are practically endless, and if you have one or two ideas for improving an asset, you could have a winner on your hands.
A resume writing service will assist job seekers by creating a resume that clearly communicates a candidate’s skills. Those who perform this service will have to interview candidates, and construct resumes that positively catch the attention of those reviewing the candidate’s resume. This service can include cover letters or thank-you letters to potential employers.

Many people enjoy cooking outside on the grill, and love to have up-to-date, modern tools to use while doing it. You can be a one-stop shop for any accessory your customer might need- spatulas, knives, meat thermometers, grill brushes, tongs, etc. You can purchase these items from a wholesaler and sell them on your store. You will need to market your new business, so make sure to connect your Selz store to your social media, and anywhere else you have an online presence.


Outsourcing lead generation is becoming the new norm. Good sales people are hard to find and many businesses try to avoid the risks of employing someone full-time before they have a robust lead generation strategy in place. If you’re well versed in all things sales, then it’s time to seize the day. Lead generation encompasses a vast array of tactics, including content marketing, email marketing, cold calling, SEO, website optimization, webinars, and so on. Pick one or two techniques that you can really nail, set up your website, and get to work generating leads for your own little business.

Look specifically for how your competition built their side hustles. Use Google, Pinterest, and Amazon for this. Try to find out exactly what they did, or take a look at their websites and analyze their business models. There’s no need to re-invent the wheel. Of course, you’ll make it your own – you’re not stealing anything from them. But everyone learns business from everyone else (something this took me a long time to learn). So, take a nod from the best in your niche and start there to research how you can start your side hustle.


Hey Grant! This is a great post! It’s so refreshing to hear of side hustles other than the typical options like Uber, Lyft, etc. I’ve been selling concert tix for over a year and have made some good money….I’ve also lost my ass a couple of times. There’s a definite learning curve! I’ll check out writing white papers since I loved writing in college. Thx for the tips!
Designing a website requires some upfront knowledge and skill. However, you’d be surprised just how much you can learn in a short amount of time. There are numerous courses on Udemy and even free tutorial videos online that can teach you the basics. If you have a knack for design and love being creative, this could be a great budding business for you.

Working a side hustle is a great way to generate extra income, regardless of why you need it. If you're behind on savings (whether of the emergency or retirement variety), and your living expenses currently eat up your entire paycheck, then taking on a second gig could be the least painful means of catching up to where you need to be. (Your other choice, for the record, is to seriously cut back on your existing expenses, which could result in some serious lifestyle upheaval.)
You need to wait until after you've chosen your business structure to finalize your name, since you may have to put an abbreviation after your name to symbolize that structure. For example, if you decide to create an LLC for your photography business, you may decide to name it "Pholly Photos," but if you've organized your business as an LLC the official name would have to be "Pholly Photos, LLC."
Busy schedules can stress people out. It can also disrupt family life to the point that busy parents and homework-laden kids barely have time to prepare decent dinners and weekend meals. Hence, the surprising demand for part-time family chefs as a business idea. If cooking healthy and delicious meals is your thing, then this lucrative side  business idea can supplement your regular income by helping feed busy homes. Hear Gaby Dalkin's story of going from side business idea to full-time blogger while she was a part-time personal chef right here on my podcast.
Many small businesses in your community could use a very basic web presence to tell others about their business. Quite often, these businesses don’t have a large budget for such things. That’s where you come in – get a bunch of clients from the local community by beating the pavement, create sites for them, and maintain them for a small fee. Get enough businesses and you have a nice side business of your own that doesn’t require a ton of maintenance time.
If you've been searching for work from home more than a minute you know how much crap is out there. You know that everything that glitters isn't gold! You already know that most work at home opportunities want to take your money and not help you make it! We've all been taught to be skeptical of work at home opportunities and to trust the BBB for insight. But have we been lied to? The answer may shock you.
Home tutoring allows you to offer individualized lessons to students of all ages regarding any special skill sets that you have. A good home tutoring business is flexible because your students will have very different needs: some are struggling with classes in school, some are studying for college entrance exams, and others may be adult learners who need to master certain skills to benefit their employment.
According to FlexJobs, the top fields for at-home work are healthcare, customer service, sales, information technology, and education. By taking Glassdoor’s list of 2018’s top-paying jobs and comparing it to their list of remote jobs, FlexJobs was able to compile a database of the top-paying remote jobs of 2018. Here are six of 2018’s highest paying jobs that you can do from anywhere in the world.
Mechanical Turk operates much like TaskRabbit and GigWalk: it’s a corner online where Amazon gathers tasks to be done, people willing to do them, and people willing to pay for them. On Mechanical Turk, you get to do the oddest jobs you can imagine as an online business idea, made possible by a parallel online universe that runs on hits, visits, surveys, reviews, pins, likes, CPCs, reads, and other metrics. But don’t get too ambitious. The small sums being paid out to human Mechanical Turk users rarely add up to anything seriously substantial, even if you invest most of your spare time into it. It's a better opportunity for internationally-based people with internet access and lower costs of living than in the US. Here’s one person’s account of his former life as a Mechanical Turk talking through how he got started with  this business idea and what the experience was really like.
People who are passionate about music and can play at least one instrument well may be interested in starting a music lessons business. Music teachers in schools and band members are especially qualified, as they both have credentials and connections to people who love music. People don’t have to be a music teacher or in a band to start a music lessons business, though.
Incidentally, helping others grow their wealth is also a good way to grow your own financial worth as a side business idea. If you have stock market and finance credentials, then you can earn freelance commissions or consulting fees, advising clients on how to get the best returns for their investments as a lucrative side business idea if you can get results for those clients—otherwise this business idea can be the fast-track to alienating friends and family, so be careful.

Not only can you start sourcing freelance writing gigs on the side from sites like Upwork, Cloudpeeps, and Flexjobs while holding onto your day job, but once you've built up your client base, it's a business you'll be able to run remotely from anywhere in the world. All you need is a laptop, an internet connection, and a solid list of regular employers.


People are getting more and more comfortable with buying online courses. Why is it so popular? The short answer is that people are looking for solutions to a problem that is keeping them from achieving something in their lives, and getting that help online is the simplest and easiest solution. Chances are, you are an expert at something. You don’t necessarily require an MBA or a special certification in a particular area to be an expert. Let’s say, for example, that you are an incredibly charming person and find online dating a fun and enjoyable experience. Thousands would disagree with you – they struggle with everything from setting up their online profile to maintaining a conversation. It’s a huge problem begging for a solution and could make a lot of money if approached in the right way. Find your best skills and package them into an online course to enjoy a long-term passive income as well as the satisfaction of helping people overcome professional and personal challenges. Derek Halpern is one of the biggest names in this niche, so check out his tips and resources for more information.
Time to get scrappy! Start building it all out yourself with Wordpress or any other free software out there until you can get going and hire/partner with someone. Then you’ll not only have something to SHOW these guys, but it’ll also show *them* that you’re doing what it takes to make this vision of yours a reality and that you’re super passionate about it. Everyone has a million ideas out there and it would be awesome to have partners right fromt he start who believe in it and willing to jump in to build it for free/peanuts, but sadly it doesn’t usually work out that way. Gotta just get out there and start DOING IT and hack it together as you go… If it’s a good idea (and you’re truly passionate about it), you’ll find a way to make it work :)

Yoga is getting ever more popular, which means yoga instructors are more in demand than ever—making this another physically rewarding side business idea. Link up with a local yoga studio to teach nightly classes or offer personalized yoga in-home at a higher rate to pursue this kind of emotional and physical balance with others, during your free time while helping your bank balance, too.
A test prep business often helps prepare customers for tests such as the SAT, ACT, GRE, MCAT, and LSAT. The business may also help customers prepare for other tests. You may instruct clients by themselves or as part of a group. Your business may be located in a separate office, or you may visit clients; alternately, you may conduct lessons entirely online via services such as Skype.

A lot of car owners simply don’t have time to personally care for their vehicles, much less make them sparkle. With simple equipment such as car shampoo, polishing wax, tire black, sponges, a pail and a sturdy hose, you can start earning a decent side income by making cars look fresh in your free time after work and on weekends. Not bad for an easy business idea that'll keep you outdoors and moving your body on the weekends.
If you’re adept at woodworking and have some basic equipment, it’s easy to get into business making deck furniture. It only requires a few items – a saw, a drill, a sander – and some creativity and passion for working with wood. If you have the tools or just want to turn your hobby into a business, this may be a great small business idea for you. In addition to creating new items, you could also focus on repairing existing wooden furniture or woodwork.

Selling real flowers is where things can get tough. Many people already have a green thumb, and often they already supply flowers to friends and family. You will need to figure out which flowers will survive the shipping process, and decide how great of a distance you are willing to deliver across. Again, clear, attention-grabbing images will be key for successful selling.
The demand for dolls has fluctuated over time, but they do continue to withstand the test of time. A custom doll maker will handcraft dolls for clients based on either public demand or personalized requests. For example, they may create dolls that reflect current pop culture or political icons, or they may handcraft dolls that resemble the client who ordered it.
Not to be confused with hoarding, this business idea takes a lot of time, patience, and passion. If you have an eye for good art, it’s easy to get in on the ground level by visiting the studio department at your local university—though don't expect to get rich overnight with this side business idea. Many art students are more than happy to sell their work for a bargain, and in as little as a few years, there's a chance that piece you bought for a couple hundred bucks may be worth well into the thousands. Beware though, this business idea will take a whole lot of patience (and storage space for all that art).
My events are seasonal (May-December here in Massachusetts) and some vendor fees need to be paid months ahead of time to secure a space in a well attended show. This is a great opportunity for peer to peer lending! My best fairs cost between $125 to $250 to get in, but I can make $1200 or more at those shows. My 2 sisters invest in my biz early in the year so I can pay those vendor fees during my slow season (Jan-May) when I don’t have much income from my biz. I pay 10% interest on their investment, which is usually about $1500, and pay them back by the end of December. 10% is much more than they would get leaving that money in their bank account. If I had the funding, I would go to farmers markets and fairs and talk to the crafters/vendors about my peer to peer lending services because most of the vendors I know struggle with paying those fees which are due during their slow season.
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